Baby Foot® products, from our Original Exfoliation Foot Peel to our Men’s Foot Peel and Moisturizing Foot Mask, are some of the best foot care products on the market.
Most people know us because of our foot peels, which are designed to remove the unsightly, dead skin cells on your feet that build up over time and can contribute to numerous problems associated with the soles of your feet. Dead skin cells accumulate due to pressure and friction from ordinary activities such as standing, exercising, and wearing shoes. In many cases, feet become cracked and painful from the accumulation of dead skin.
In the past, frequent use of foot files and razors were used to “remove” the dead skin on your feet. However, this was a temporary fix because as we now know from recent research, filing generates more friction to the soles of your feet which in turn creates more dead skin. No more filing with the use of our Baby Foot® peels. Baby Foot® is an unparalleled, total foot care package that provides you with the opportunity to care for and maintain your feet at home.
Brand vertical: Self Care/ Beauty
Objective: Brand Association and Drive Sales
Target audience: Female & Male
Targeting used: Age (30-55), Females/ Males, Upper Income
Flight length: 3 months
Format: Host read ads, Podcast placement
Baby Foot® sought to connect with female and male audiences ages 30-55 that Baby Foot® would gain as new and recurring customers. They brand was looking to tap into already connected audiences but also the authentic voice of podcast hosts that could deliver genuine ads and recommendations for their listeners. Recommendations that audiences would act on.
Babyfoot decided to test podcast advertising to build upon their current marketing matrix with a campaign themed around the effectiveness and easy use of their at-home treatment.
Their campaign focused on connecting with both female and male audiences ages 30-55 across multiple genres. By partnering with Ossa they were able to specifically target this audience and tap into a genuine voice and tone that represented their brand in the way they desired. Podcast hosts had the opportunity to experience Babyfoot products and create copy that was personal to their experience with the messaging.
The brand ran an initial campaign to see if podcast advertising was a good fit for their brand as they had always wanted to test it.
They ran the ad across 5 shows over a 3-month period to see which shows were a fit for their brand. True Crime being the standout genre for this campaign.
The hosts sincere and genuine tone and love for the product resonated with the brands target audience. After hearing the Baby Foot® ad listeners were more likely to associate the brand and the campaign message with the hosts overall philosophy and message which resulted in +200% ROI in sales.
Not only was Baby Foot® able to access shows that are not typically available on other platforms but also succeeded in connecting with specific audiences that closely aligned with the brand’s ethos and message. The results were significant in driving sales and creating a positive brand impact.
ROI on initial investment
The Babyfoot campaign results prove that self-care products can have successful podcast campaigns when delivered effectively by reaching intentional and aligned audiences.
Podcast ad-reads can be a valuable tactic to increase brand awareness and drive sales while instilling brand trust, when loyal listeners listen to the host(s) speak to their experience with the product through a narrative or anecdote. Want to learn more about running a Podcast ad campaign with Ossa? Please email us [email protected] or schedule a time with our team to chat.
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