How to promote your podcast in your holiday season?
It may seem that promoting your podcast in the holiday season is different and difficult than promoting a show that publishes episodes regularly. The good news is that you already know the best practices to market a podcast, which can apply to a podcast in the holiday season. And, people also listen to a podcast […]
How to Get New Listeners for Your Podcast?
Increasing the number and quality of podcast listeners is a common objective. Your show’s success depends on the size of your audience. The more people that tune in, the more successful the show will be. Groundwork is essential if your podcast isn’t going to be a huge hit right out of the gate. It’s possible […]
The Importance Of Podcast Branding In The Eyes Of Experts
All around the world, people are looking for new mediums of connection. Not only are listeners starting to notice podcast branding but also opportunists are shifting their focus towards it. That’s because podcasts are a fantastic way to consume brand-new information and ideas. In recent years, the podcast industry has exploded massively. With every passing day, […]
Which Type of Ad Insertion Is Best For Podcast Sponsors?
An Advertiser’s Guide To Podcast Ad Formats Podcast listeners are some of the most responsive ad audiences given the unique advantages of the podcasting medium and the feelings of loyalty that listeners have with podcast hosts[1]. Almost 70% of podcast listeners agreed that podcast ads made them aware of new products or services[3]. With that […]
Does Podcast Advertising Really Work?
In the world of audio, there is a silent revolution taking place and that revolution is called podcasting. Only in USA, more than 750,000 different podcasts are now available. Their combined back library has more than 30 million episodes, which can be downloaded and streamed on various podcast platforms, including YouTube, Apple Podcasts, Spotify, and […]