Tips For Conducting Successful Podcast Interviews With JJ RAMBERG
Hosting a podcast interview is a lot trickier than it sounds. To be honest, it’s just not as simple as what we thought. It’s much more than having a pleasant chat in front of a pair of microphones. Indeed, if you don’t prepare well, you could end up with an interview that fails to entertain […]
Which Type of Ad Insertion Is Best For Podcast Sponsors?
The majority of podcast listeners have strong feelings about advertisements. Most people deliberately avoid them, going to ad-free streaming video services or even cutting the cord. However, they shows interest while listening to their favorite podcast as the presenter discusses their own experiences with it. The way the podcast host read; set it apart from […]
Does Podcast Advertising Really Work?
In the world of audio, there is a silent revolution taking place and that revolution is called podcasting. Only in USA, more than 750,000 different podcasts are now available. Their combined back library has more than 30 million episodes, which can be downloaded and streamed on various podcast platforms, including YouTube, Apple Podcasts, Spotify, and […]
Eight Things To Consider While Planning Your Podcast Ad Campaign
Podcast advertising offers enormous opportunities for both individuals and brands. However, just like with any advertising medium, the success of an ad campaign is heavily dependent on the quality of the ads. In fact, it wouldn’t be wrong to say that; to have a successful advertising podcast campaign, the quality of the ad has to […]
How Are Dynamic And Baked-in Ads Inserted Into The Podcast 101?
Advertising with podcasts is becoming more popular as the demand for podcasts continues to grow, and marketers have begun to recognize the efficacy of advertisement with podcasts. So, more sponsors and companies are now putting their efforts into podcast advertising and looking for different ways to ads inserted into their podcast. Whether to go with […]