Podcaster ResourcesHow To Start A Branded Podcasts For Your Business?

How To Start A Branded Podcasts For Your Business?

Many of us have found that listening to a podcast or two during the long commute to work has made the journey more pleasant for ourselves and others. A small number of us have found that listening to podcasts during our children’s naps has helped alleviate the feeling of loneliness that comes with being a new parent. Since its debut in 2005, this media has risen in popularity due to its adaptability and accessibility. There are about 750,000 active podcasts now, with over 30 million episodes having been created.

Given the capacity of podcasts to attract and retain an audience, it should come as no surprise that company owners, business people, and marketers are attempting to cash in on the growing popularity of this format. While working as a podcaster, you may establish yourself as an expert on a specific subject or area, which will allow you to influence clients and consumers in ways that inspire them to buy your goods and services, invest in your company, or recommend you to their peers. And that could be achieved on a shoestring budget by creating a podcast that does not need a significant financial commitment in most instances.

So, now you want to start a branded podcast for your business. What things should you do?

Decide Your Theme

So, what kind of content are you planning on delivering to your audience? For most business podcasts, your theme needs to be consistent with the rest of your inbound marketing strategy. Your podcast should serve the same purpose as your blogs, books, and webinars: to educate and give value to your audience.

If you work for a financial institution, you should educate your employees on money management principles. If you own a law company, you should inform individuals on how to handle various legal situations. Non-profit organizations can convey stories about the areas in which they operate. If you’re a manufacturer, try providing technical “tips and tricks” to your end customers or even providing assistance via your podcast in response to queries from your audience.

What you educate will vary depending on your business, but almost any company can create a fantastic podcast centered on educating and giving value to its audience.

Decide Your Format

The next step is to choose a format for your show. Even though there is no one “correct” method to organize a podcast, a few best practices follow. Here are a few examples of popular business podcast formats:

  • Monologue performed by one person
  • Interview Show
  • A radio podcast with several hosts


Pick A Recording Medium

You must next select the method through which you will record your podcast. Depending on the format of your podcast, there are many excellent free options available such as your mobile’s voice recorder, Spreaker, or Google Hangouts.

If you’re hosting an interview series, you can use a tool like Skype with Call Recorder to record the interviews. Call recording features are available in meeting applications such as GoToMeeting and WebEx, and they are generally reliable. That allows you to conduct interviews with individuals who are in various places with ease.

If you want to be very sophisticated, you can use a program like Spreaker. If you’re going to go live and then have your podcast syndicated on iTunes, this is a fantastic option.

Producing Your Podcasts

After that, you’ll need to put together your podcast. That’s usually entails adding music and doing any minor editing necessary to improve the overall quality. Adding some music gives a beautiful sense of professionalism to the overall presentation.

If you’re using a Mac, you can use GarageBand as a recording tool. It’s simple and completely free. Here, you just put your voice recording and add music to the beginning and conclusion of the show that fades in and out at the appropriate points. Having completed this step once, you will have created a template that will allow you to duplicate an episode and change the voice track in the future if need be. If you’re using a PC, you can use Audacity, which is likewise a free application.

Hosting Your Podcasts

Once your first episode is finalized, you’ll need a platform to show it to your audience. Libsyn, Spreaker, and SoundCloud are some of the excellent choices that you can consider.

Sharing Your Podcasts

Following the posting of your first episode, you should distribute it to iTunes. Each podcast hosting service includes step-by-step instructions that will walk you through the procedure.

While iTunes makes your podcast available to iOS users, some of your listeners may want to receive your podcast via a different provider. It is for this reason that you should submit your podcast to Stitcher. Stitcher is a popular alternative to iTunes that many people choose to use instead of iTunes.

A “widget” is a little piece of code that most hosting providers provide that you may use to embed podcast shows on your blog or website. Once your podcast is up and running, you’ll want to share it with your friends and followers through email and social media platforms.

Get Started

Following your successful podcast launch, the goal is to maintain consistency in your production. Make it a regular occurrence. A decent podcast schedule is usually once a week, allowing plenty of time to prepare in between episodes. With time, and if your podcast is engaging enough, you will acquire an increasing number of listeners.

As your podcast grows in popularity, you may begin to use it to cross-promote other aspects of your business, such as upcoming events or educational tools. The majority of your podcast should be devoted to assisting your listeners and giving value to their time spent listening.

Get a head start on your rivals by starting early. By doing this, you have the opportunity to develop an audience and maintain your competitive edge. The podcasting revolution is only going to continue to expand. Begin growing your audience as soon as possible.


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