If you’re an avid podcast listener, you’ve heard a few standard podcast ad spots. You might have even found your new favorite product or service from a referral you heard on your favorite podcast!
A podcast ad spot is a quick 30-60 second break in the show’s regular content that promotes a brand, product, or service. Usually, the podcaster gives personal testimony about the brand they’re promoting, along with any sort of script or talking points that the brand provides for them. This personal touch, along with the podcaster’s trustworthy relationship with their audience, makes podcast advertising particularly powerful.
If you’re a podcaster looking to level up your ad spot game, going above and beyond makes the podcast ad spot stand out to both your audience and your brand partner. Getting creative with your podcast ad spots will help you foster long term relationships with your advertising partners while providing extra value for your listeners.
Below you’ll find some of the most outstanding podcast ad spots that we’ve heard from a recent Ossa ad campaign with Beekeeper’s Naturals. Read on for inspiration and top tips when producing your next podcast ad spot!
An Extra Dose
Take a listen to the Beekeeper’s podcast ad spot in this episode of An Extra Dose. The way that hosts Samantha and Alexis Belbel seamlessly integrated the products into their show’s episode topic is an A+ technique. Mentioning their personal connection to the values of the company and how the product can be used with different age groups also helps this spot have mass appeal. Listeners can not only see themselves using this product, but also their friends, family, or other loved ones.
Moms Don’t Have Time To Read Books
This episode of Moms Don’t Have Time To Read Books features a podcast ad spot from host Zibby Owens that perfectly blends the script and personal testimony. She lets listeners know that she was actually sick at the time of recording, so the Beekeeper’s immunity products helped her feel her best for this big interview. Her placement of this spot on an episode with a high-profile guest also boosted the brand’s exposure, adding extra value for them and helping her spot perform better in terms of engagement.
Birthful
On the other side of the spectrum, Birthful host Adriana Lozada placed her Beekeeper’s spot on a solo episode. These tend to be more intimate settings where the host really connects and shares personal experience, expertise, or advice with their audience. If you tend to see higher listening numbers on solo episodes, these are great opportunities for placing podcast ad spots!
Another great technique here is the midroll placement of the spot. Midroll podcast ads are less likely to get skipped as opposed to pre-roll. Listeners are already fully engaged in your episode and more likely to listen to your recommendations at this point in the show.
Motherhood Unstressed
Last but certainly not least, check out this podcast ad spot from Motherhood Unstressed host, Liz Carlile. Her professional delivery of the script along with her clear diction and passion for the product makes this spot stand out. The way that she emphasized the family value of the natural immunity products made the spot particularly relevant to her audience of mothers as well.
Which of these ladies would you buy a Beekeeper’s Naturals product from? Why do you think that’s the case? Can you integrate their podcast ad spot optimization techniques into your own show to help your listeners connect with awesome brand partners? Try it out on your next campaign!
P.S. Ready to take your show to the next level, but not sure how to get started with podcast advertising? Join Ossa Collective today to connect with a strong community of fellow women in podcasting PLUS brands looking to book space on women’s shows.