Mind of a Mentor Episode 105: Abby Auerbach, Chief Communications Officer at TVB
Abby Auerbach is Executive Vice President & Chief Communications Officer at TVB, the trade association for the local broadcast television industry. She has direct responsibility for advocacy, public relations, corporate communications, events & conferences and TVB.org, and works with TVB’s CEO on the strategic direction of the company.
Abby has spearheaded local TV broadcasters’ online business efforts for over a decade. She developed the industry’s multi-billion dollar transaction platform, ePort, as well as their job-board platform (with over a million annual visitors) dedicated to serving the careers of television professionals from all aspects of the industry.
Previously, Abby spent 17 years with Ogilvy, climbing the ranks to the role of Senior Partner, U.S. Director of Local Broadcast. She has served on the board of the International Radio & Television Society and the New York chapter of Alliance for Women in Media. Abby is a mentor at University of the People, the first non-profit, tuition-free, accredited online American university for the world’s underserved student population.
In 2009, Abby was named one of the AWM 25 Women to Watch in Sales & Marketing. In 2019, she received the TVNewsCheck Women In Technology Futurist award.
Listen to Abby Auerbach’s story in her own words on episode #105 of our Mind of a Mentor podcast!
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