Ossa Featured Podcaster: Allison Scholes, Host of Social Media for Mompreneurs
Ossa podcaster Allison Scholes is the host of the Social Media for Mompreneurs podcast and founder of Boss Lady in Sweatpants, a branding and social media service for mompreneurs.
Allison found her way to the entrepreneurial journey when she herself became a mom. The restrictions of a traditional 9 to 5 job took away valuable time with her children (not to mention the restcitions of a corporate wardrobe — she loves her sweatpants!).
Now, with her passion and skill with photography and social media, she helps fellow mothers build their brands and live the balanced life they want! Read on for more about her story and her podcast.
Tell us what your podcast is about in 3 sentences or less!
My mission is to help mompreneurs build their brand online in only minutes a day — even when those minutes are hard to come by. I believe all moms have the power to build a business, all while balancing family life. The Podcast is a mix of personal branding, marketing and mindset, social media hacks, business management and family life.
What’s a quote or piece of advice that you try to live by?
Live my TRUTH & Quiet the NOISE!
Canva — I can quickly create and design anything for social media.
One thing on your bucket list:
“Have It All” by Jason Mraz
Last text message you sent:
To my son, “See you soon”
What was your first job?
Sales Associate at County Seat (a clothing store)
Any unusual hobbies?
Love re-watching the Marvel movies!
Biggest Pet Peeve
They’re, there, and their.
What inspired you to start your podcast?
I wanted to grow my tribe/community quickly and I knew a podcast was the right platform. And honestly, I wanted to ditch video and embrace what felt natural to me….mom bun, no makeup and sweatpants!
Tell us more about your work/life outside of your podcast.
In addition to podcasting, I’m also a Stock Photographer for female entrepreneurs. My business is equally split between podcasting and photography and I LOVE IT! I once was in the corporate space and hated it. I knew I always wanted to be a stay-at-home mom and my current solo-business allows this.
What is your show’s USP?
My episodes are typically short and sweet, straight to the point, with no fluff. I give tangible tips and strategies in bit-sized pieces so mompreneurs can implement easily and consistently in the little time they have.
What is one of the greatest challenges you have personally faced with your podcast?
My greatest challenge is reaching out to entrepreneurs or mentors that are well established and have a very successful business. I’m afraid my interview skills will not be up to par or meet their expectations.
What was one of your favorite episodes you’ve ever done? Why does it stand out?
EP 26 – “The Good, The Ugly & What 2019 Taught Me” is my favorite episode to date! This was the one episode I opened up and shared my failures and mistakes. I was vulnerable and went again the grain. I knew my audience would resonate with me; but it was still scary to hit that “publish” button.
What is one thing you have accomplished with your podcast thus far that you are most proud of?
I’ve had some incredible guests on my show and have met other female podcasters. Learning new tips and tricks from them has been a blessing. I’ve also been interviewed on other Podcasts (5 since September 2019).
What is one major milestone that you would like to accomplish through your podcast in the next year?
By July 2020 I’d like to hit 5,000 downloads and by the end of the year I aim to interview 2 mentors on my dream list and have my Podcast showcased in a publication.
What is a trend or development in the podcast industry that you foresee happening in the next few years?
I’ve noticed some podcasters re-purpose an interview from another show they were featured on, edit it, and put it out on their show. I think this trend will take off because it helps both shows (podcasters) reach a bigger market/audience.
What is one of the best pieces of podcast-related advice you’ve ever received & why?
BATCH! This is real life! You can’t control what happens tomorrow. I have found that batching episodes and scheduling them weeks in advance saves a major headache.
What is one of the worst pieces of podcast-related advice you have ever received & why?
You can record an episode from your phone. NO! The audio is terrible and I think it’s just unprofessional.
What are some of your favorite women-hosted podcasts (besides your own)?
The Mompreneur Mastermind Show – Stefanie Gass, The Side Gig Central Podcast – Elena Ciccotelli and The Lora Shipman Show – Lora Shipman
Can you tell us about a time when you took a huge risk/did something you were scared to do, and it totally paid off?
Purchased a summer cabin! All cash investment was scary at the time. Now, every summer we’re creating fun memories with our boys, family and friends. Year after year we’re thankful we jumped at the opportunity.
Are there any great podcast-related resources you love that you would like to share?
Podcast Pro University — step-by-step master course to creating, launching, editing, publishing, and monetizing a podcast. I personally took this course and I truly believe my podcast is a success because of the course! If anyone needs help launching a podcast, this is the master course to take!
Is there a charity or cause you care about that you would like to share?
Any charities that help and serve children with autism. Autism is near and dear to my heart! My youngest has autism and he fights every day to overcome obstacles and challenges.
How do you feel you’re making a positive impact and generating change through your podcast?
I’m 100% honest and true on my show! I give it straight and I share everything that has helped me along the way in my entrepreneurial journey.