Ossa podcaster Roshni Baronia is a strategic sales expert, author, podcast host, and TEDx speaker with a passion for empowering women in sales to take ownership of their skills. After motherhood, she felt a strong call to become an entrepreneur, starting two businesses and becoming sales consultant over the course of 12 years. Her podcast, Ace the Sales, is the first woman-hosted podcast on sales in India and has ranked in the country’s Top 10 and Top 30 Women in Business podcast lists.
Listen to Ace the Sales wherever you get your podcasts, and leave a review while you’re there! Read on for more from host Roshni Baronia:
Tell us what your podcast is about in 3 sentences or less!
The podcast is here to help women entrepreneurs fall in love with selling so that they can take their business solution for more people, potential clients and world at large. The intention is to be the hub for continued learning, encouragement and confidence for women where they are able to embrace selling as means to create more income and impact.
What’s a quote or piece of advice that you try to live by?
Growth mindset. I believe there is always a new way and perspective to look at things. You can learn from every person and situation that comes in life and profession. If there is anything which I do not know yet….I am willing to know more!
One thing on your bucket list:
Go on a beach trip with my Girl Gang
What was your first job?
Merchandizer at a garment export house after I finished my professional study in Fashion design! Gosh what a long road I have travelled!!
Any unusual hobbies?
Day dreaming – is it unusual for creative minds??
Biggest Pet Peeve?
I uncannily remember the placement of every little thing in the drawers, closets and hidden corners of my house.
What inspired you to start your podcast?
My podcast was an extension of the consulting work that I do as a business. However, in a period of time it has found its purpose of being a learning and encouragement hub for women entrepreneurs.
Tell us more about your work/life outside of your podcast.
I am a sales consultant and coach for women entrepreneurs. Have been an entrepreneur myself for 12+ with two businesses, speaking on the TEdx stage, authoring a book and presenting at multiple international summits. I am a mom to a wonderful son who is soon going to college. I love beaches, sunrise and cooking pasta.
What is your show’s USP?
It talks about sales for women with small businesses. Most of the sales podcasts out there are for corporate professionals (mostly men) who are into B2B selling. The female business podcasts cover various topics of business management thus loosing the focus on sales. Ace the Sales is looking at selling from a holistic perspective where we talk about mindset, skills, strategies from the lens of a woman. Our focus is more on personal growth rather than sleazy bookish sales tactics.
What is one of the greatest challenges you have personally faced with your podcast?
The challenge could have been “podfading” where I would have given up podcasting looking at the initial download numbers. I mean just 50 people listening is not a very encouraging think. But to keep myself going I had brought together 5-6 rookie podcasters as a support group to share resources and help each other out. This served as an accountability group for me and since I was leading it I made sure I leveled up my game at podcasting in order to be the role model. Thus I have seen great accomplishments with the podcast. It is in India’s Top 10 podcast to listen to (2021), Top 30 Women in Business podcast (2021) and is going strong with 45 episodes released.
What was one of your favorite episodes you’ve ever done? Why does it stand out?
I had done a series on personal development as a key to Sales Mastery. This series looked at sales from a very different perspective – not about numbers, targets or closing deals but one’s own motivation and confidence in selling. One of the episodes was about being resourceful. Listen here:
What is one thing you have accomplished with your podcast thus far that you are most proud of?
Being the first woman in India to host a podcast on SALES!
What is one major milestone that you would like to accomplish through your podcast in the next year?
Have a meaningful brand partnership to support the podcast and its purpose.
What is a trend or development in the podcast industry that you foresee happening in the next few years?
I see business podcasting working really well for service based industry. Corporates will have in-house podcasts as a means for employer branding and engagement as well as marketing purpose.
What is one of the best pieces of podcast-related advice you’ve ever received & why?
Do not look at podcast numbers for the first six months. Just keep putting out great content.
What is one of the worst pieces of podcast-related advice you’ve ever received & why?
Interviews is the only way to grow your podcast.
What are some of your favorite women-hosted podcasts?
Feminine Power Time, Sanskari Sex, What Works
Can you tell us about a time when you took a huge risk/did something you were scared to do, and it totally paid off?
So I had dreamt of being an entrepreneur since the age of 14 or maybe earlier. But it took me 15 years to finally launch my business. I built it from scratch to scale and after six years of running it – I exited it because it was my calling to be a catalyst in the growth journey of women. It was something very alien to my family and friends but I was so convinced about moving from a commercial business to a purpose driven business that it did work out well and have since got some of the biggest achievements of my life as a consultant and coach for women.
Are there any great podcast-related resources you love that you would like to share?
I really like the She Podcasts community. It is very supportive and engaging irrespective of what stage you are at as a podcaster.
How do you feel you’re making a positive impact and generating change through your podcast?
It is changing the way women look at sales. If they are able to embrace it – they can create more income for themselves and impact in the world with their business solution.
Stay connected with Roshni Baronia and Ace the Sales:
Listen to the podcast // Instagram // Website