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Ossa Podcast Creator of the Week: Shauna Armitage, Host of Startup Renegades

Shauna Armitage is a fractional CMO for early-stage startup businesses to build, implement, and optimize a holistic growth strategy from day one. She is the creator of the signature system, The Pyramid of Profitability, where she guides fast-growth startups into sustainable empires… to the tune of 400% increase in website conversions and a 220% growth in sales, leading to profitability and scalability.

She is also co-founder of fintech startup Odo, which helps Americans safely grow their wealth and the host of Startup Renegades podcast where she has interviewed more than 90 startup founders, venture capitalists, platform creators, and community mobilizers across a plethora of industries, including Jesse Draper, Halogen Ventures, Gina Bianchini, Founder of Mighty Networks, Yahya Mokhtarzada, Co-Founder of Truebill (Now Rocket Money).

Shauna is a Hubspot Certified professional and holds a certificate in Women’s Entrepreneurship from Cornell University. She has been seen in Authority Magazine, Thrive Global, The Startup and is the author of the upcoming book, The Pyramid Of Profitability. Shauna is a military spouse and mother of 4.

Keep reading to get to know Shauna better!


Shauna Armitage

Podcast Name:

Startup Renegades

Tell us about your podcast in 3 sentences or less! 

Startup Renegades is a raw conversation with the founders among us who have turned their idea into a thriving, profitable brand.

What’s a quote or piece of advice that you try to live by?

Give yourself grace.

Your Superpower: 

Project Management

One thing on your bucket list:

Visit Antarctica

What was your first job?

Cleaning equipment at Gold’s Gym

Any unusual hobbies?

Travel Planning

Biggest Pet Peeve

People who don’t respect the time of others

What inspired you to start your podcast? 

How I Built This with Guy Raz

Tell us more about your work/life outside of your podcast.

I’m an entrepreneur, military spouse, and mother of 4. American currently living in Germany who loves to travel and try new things–even when it conflicts with my intense fear of heights.

What is your show’s USP?

Guests are always asked to share their stories but also actionable advice that others can use on their own journeys to scalable growth.

What is one of the greatest challenges you have personally faced with your podcast?

Growing listenership has been tough

What was one of your favorite episodes you’ve ever done? Why does it stand out?

I loved the episode with Annie Ruggles because she had really relatable startup experience, but at the same time, she’s such a fun and engaging guest!

What is one thing you have accomplished with your podcast thus far that you are most proud of? 

Consistency and sticking with it for so long. We’re about to hit 100 episodes in the next few weeks!

What is one major milestone that you would like to accomplish through your podcast in the next year? 

Increasing downloads to 100 per episode

What is a trend or development in the podcast industry that you foresee happening in the next few years?

More agencies popping up to help with the marketing and growth side of having a podcast.

What is one of the best pieces of podcast-related advice you’ve ever received & why?

Focus on bringing on great guests and maintain those relationships.

What is some of the worst podcasting advice you’ve received?

Everything has to be top quality from audio to show notes, etc. It’s so expensive and while it’s important, you don’t need to have tons of cash to start a great show…. and you shouldn’t let that kind of thing prevent you from getting started.

What are some of your favorite women-hosted podcasts (besides your own)?

The Argument

Can you tell us about a time when you took a huge risk/did something you were scared to do, and it totally paid off?

Starting a podcast! It’s been a great networking tool and has helped me build stronger relationships in my own business.

How do you feel you’re making a positive impact and generating change through your podcast? 

I think, through my guests, I’m able to share important stories that let founders know they aren’t alone and actionable strategies that might help them reach the next level in their businesses as well.

For more from Shauna, check out the links below!



Listen to Startup Renegades Here!

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