Tara Clark is an author, content creator, mother, and the Founder of Modern Mom Probs. She began her career at Nickelodeon, overseeing social media for Nick Jr. and [email protected]. After becoming a mom and recognizing a hole in the online space for moms to authentically connect, she used her social media skill-set to launch Modern Mom Probs in 2017. She has since amassed a following of over 800K women, solidifying herself as a humorous and authentic voice of a generation of women, and her brand as a go-to resource for modern moms. Tara published her first parenting book, “Modern Mom Probs: A Survival Guide for 21st Century Mothers” in April of 2021. She is the host of the “Modern Mom Probs” podcast.
Keep reading to get to know Tara better!
Tell us about your podcast in 3 sentences or less!
Each week, Tara and her guests discuss a modern mom problem in a conversation that is more like a chat with your best friends than just a typical podcast. She dives into topics such as maternal mental health, working mothers, social media use, co-parenting, and more. This funny, relatable “oh yeah, me too” show offers actionable solutions to today’s parenting problems.
What’s a quote or piece of advice that you try to live by?
“A rising tide lifts all boats”
I’m a great listener and interested in hearing people’s stories
One thing on your bucket list:
To attend the Olympics as a spectator
What was your first job?
Any unusual hobbies?
I enjoy snowboarding!
Biggest Pet Peeve
What inspired you to start your podcast?
I wanted to find experts to offer solutions for modern mom problems. I also want to hear stories from mothers who can offer solidarity to my community.
Tell us more about your work/life outside of your podcast.
I am married and have one ten-year-old son. We are involved in Cub Scouts (I’m the den leader.) I was formerly the PTA president for the last two years.
What is your show’s USP?
People may know me from my large Instagram following, but the podcast gives me the opportunity to be myself (with the social media pressures) and to engage in meaningful conversations.
What is one of the greatest challenges you have personally faced with your podcast?
Converting my social followers to be podcast listeners.
What was one of your favorite episodes you’ve ever done? Why does it stand out?
I enjoyed the Mom Rage episode with Libby Ward because she is a good friend of mine and a content creator as well.
What is one thing you have accomplished with your podcast thus far that you are most proud of?
The podcast was a Goodpods Team Pick a few weeks ago!
What is one major milestone that you would like to accomplish through your podcast in the next year?
To have the show consistently on the charts and to have it be in the top 1-5% of parenting podcasts
What is a trend or development in the podcast industry that you foresee happening in the next few years?
More shows from social media content creators coming into the market because social media is suffering in engagement and reach
What is one of the best pieces of podcast-related advice you’ve ever received & why?
Let the guest speak and listen intently
What is some of the worst podcasting advice you’ve received?
Start a pod and the audience will follow. That’s not necessarily true. It takes a lot of work to build an audience because they are different types of audiences.
What are some of your favorite women-hosted podcasts (besides your own)?
Dr. Becky Good Inside, Raising Good Humans
Can you tell us about a time when you took a huge risk/did something you were scared to do, and it totally paid off?
Starting the podcast! I work with a production company, which can be a little expensive, but I believed in my show and my skills as an interviewer, and I decided to pursue it. The podcast has been growing week over week!
Are there any great podcast-related resources you love that you would like to share?
Investing in good audio equipment, Zencastr, Canva
How do you feel you’re making a positive impact and generating change through your podcast?
By sharing my story and the stories and insights of my guests, I am making a positive impact for mothers because many women don’t have the means to seek out therapy. So I bring therapists to them.
For more from Tara, check out the links below!