Top 10 Reasons Why Brands Needs Podcast Advertisements?
Over the past few decades, due to the rapid expansion of digital advertising, the marketplace has grown more competitive. Although traditional marketing techniques have proven to be successful, however, now, by implementing different podcast advertisements, an increase in the brand’s visibility and better reach of potential customers could be achieved. A podcast is considered one of the most effective digital advertising methods available today for brands. The podcasting industry is booming, with 48 million Americans listening to podcasts every week.
Incorporating podcasts into your marketing toolbox is nothing new, but when they are used to drive engagement for your brand, they offer up a whole new avenue for your brand promotion. Here are 10 reasons why every brand should advertise in the podcast industry as they are the ideal tool for spreading your message, inspiring people, and marketing your products and services!
Branded podcasts, for example, are podcast advertising tools that allow your brand to engage with your listeners at any time of day or night. We know that podcasts are simple to use, and their listeners may access them from any location and at any time. Also, podcasts advertisements allows us to interact with a broader range of listeners.
Podcasts are convenient and portable. As more people are now using smartphones, podcasts are becoming more widely available to everyone. Listeners may access their podcasts from any location by simply downloading them.
Podcasts include various subjects, including humor, business, romance, health, sports, fan fiction, mystery, and cuisine. Brands could advertise real stories connected to their brands so that the targeted audience would easily remember their advertisement.
Furthermore, brands could also convey their story most appropriately while freely exploring any genre, topic, or style As a result, when it comes to branded podcasts, brands are not subject to the restrictions that may apply to ads for sponsored existing podcasts.
Podcasts Have Low Competition
The content economy is fiercely competitive. Successful digital marketers get significant gains with their content when choosing for a topic with a high engagement level but little competition. That is precisely what a podcast accomplishes. While there are over 80 million company pages on Facebook, only about 700,000 podcasts are now running. When you search by topic, this number decreases.
There might be just a few other podcasts covering issues relevant to your business, with listenership ranging from hundreds to thousands. With such little competition, it’s much simpler to stand out and get listeners for your podcast!
Podcast content is quite flexible, just like video content. You may create a broad theme for the podcast advertisements and then vary the content in specific episodes. You could create a brief series on a subject of interest or something entirely unrelated. Consider the sort of material that a typical audience would find engaging and attractive.
Podcast Audience Is Highly Engaged
75% of Podcast listeners respond to advertisements. That implies they’re more likely to follow affiliate links, view podcast advertisements, and purchase merchandise. Additionally, studies indicate that they are more generous, with the average consumer earning more than $75,000 a year. As a result, your ROI is more likely to be higher.
Podcasts Are Inexpensive
These days, recording equipment is relatively expensive to purchase. For instance, microphones can be purchased for less than $50, and audio can be edited using free platforms and applications. In this regard, it is similar to social media as you do not have to spend thousands of dollars to produce high-quality ads. All you need is to ensure your audio quality is good and your podcast advertisements are engaging, which is the most important thing.
Consistency in getting Targeted Audience:
People post blogs and other content types on social media, but podcasts are relatively new. Once you try to engage your podcast advertisements to the listeners with more consistency, you would find this a more effective way to build your brand.
Beyond just getting people excited about your brand, this will also ensure that your brand name remains fresh in consumers’ thoughts for the whole week. This dramatically boosts brand awareness, and hence advertisement is more effective.
Podcasts Make You A Leading Authority
Regardless of the length or sophistication, audio is the ideal means of making your argument known. An examination of memory revealed that individuals recall information twice as frequently from audio recordings than from the text.
A way to help your business or brand achieve authority is to allow you to delve in-depth into a subject. You may go in-depth on several topics without losing your listeners’ interest using podcasts. Moreover, talks leave a lasting impression on us, and in that case, advertising via podcasts becomes very effective.
Podcast Listeners Are Very Loyal
Building a podcast fanbase ahead of the competition is critical, as listeners are incredibly loyal to their favorite shows. If you could make a huge following in this industry, your competitors would definitely find it difficulty to attract them. As a result, compared with the competitors, you would get more exposure.
Podcasts Are Getting More Popular
With each passing day, thousands and millions of people switch to podcasts for entertainment because listening to audio is more convenient. Podcasts can listen while walking, driving, working, and doing other different things. It is now time to start advertising via podcasts because you might not get this opportunity as your competitor might already take it in the future.