Podcast Advertising Resources

An Advertiser’s Guide To Podcast Ad Formats Podcast listeners are some of the most responsive ad audiences given the unique advantages of the podcasting medium and the feelings of loyalty that listeners have with podcast hosts[1]. Almost 70% of podcast listeners agreed that podcast ads made them aware of new products or services[3]. With that […]

In the world of audio, there is a silent revolution taking place and that revolution is called podcasting. Only in USA, more than 750,000 different podcasts are now available. Their combined back library has more than 30 million episodes, which can be downloaded and streamed on various podcast platforms, including YouTube, Apple Podcasts, Spotify, and […]

Advertising with podcasts is becoming more popular as the demand for podcasts continues to grow, and marketers have begun to recognize the efficacy of advertisement with podcasts. So, more sponsors and companies are now putting their efforts into podcast advertising and looking for different ways to ads inserted into their podcast. Whether to go with […]

Undoubtedly, podcasting provided a steady stream of new content. Instead of binge-watching The Office for the third time, we listened to podcasts during home exercises. Also, we learned how to bake bread and even discovered new podcasts. More and more people are discovering that podcasts can be a unique source of entertainment. The advent of […]

Podcasting is now known to three-quarters of all American adults aged 12 and above. More than one in three has listened to it in the last month, with one in every five doing so in the last week. That’s a significant number of frequent listeners. This advertising channel has provided excellent outcomes, such as boosting brand […]

Currently, podcasts are reaching over 68 million Americans every week, and it is predicted that one in every three Americans will be listening to a podcast every week by 2022. As a result of the large number of people who listen to podcasts — and the expectation of continuous expansion — there are more chances […]

  Every podcast aims to increase both in quality and number so that it can be successful. The size of your listener base is what defines the success of your podcast. As a result, a large audience base always leads to a more successful show. If a podcast does not achieve great results, preparing and reaching […]

  Despite the fact that major sponsors are buying fewer and fewer broadcast radio advertisements, but still audio programming isn’t disappearing from popular culture. Podcasts, radio’s younger, on-demand twin, are rapidly gaining appeal across many groups, including many of those sought after by marketers. According to recent statistics, the podcast industry has prompted 73 millio

The podcasting Ad industry is expanding at a rapid pace. According to Music Oomph, more than one million active podcasts are available online, with more than 30 million podcast episodes. So more businesses are spending substantially on new programs, and related technology to make the popular medium a more appealing alternative for programmatic advertising. Advertisers […]

According to a study conducted by Podcast Insights, everyday there are more than 2 million active podcasts. When it comes to marketing a small to mid-sized business, you might be interested in podcast sponsorship but could not know where to begin looking for opportunities. The fact that there are so many podcasts to select from […]

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