Does Podcast Advertising Really Work?
In the world of audio, there is a silent revolution taking place and that revolution is called podcasting. Only in USA, more than 750,000 different podcasts are now available. Their combined back library has more than 30 million episodes, which can be downloaded and streamed on various podcast platforms, including YouTube, Apple Podcasts, Spotify, and […]
How Are Dynamic And Baked-in Ads Inserted Into The Podcast 101?
Advertising with podcasts is becoming more popular as the demand for podcasts continues to grow, and marketers have begun to recognize the efficacy of advertisement with podcasts. So, more sponsors and companies are now putting their efforts into podcast advertising and looking for different ways to ads inserted into their podcast. Whether to go with […]
What Are The Types of Advertisements In The Podcast Industry?
Undoubtedly, podcasting provided a steady stream of new content. Instead of binge-watching The Office for the third time, we listened to podcasts during home exercises. Also, we learned how to bake bread and even discovered new podcasts. More and more people are discovering that podcasts can be a unique source of entertainment. The advent of […]
What Are The Ways To Measure The Success Of Podcast Advertising?
If your brand has been reluctant to take the plunge into podcast advertising, now is the perfect moment to do it. Since many people are still working from home, it’s a useful, informative, and fun way to fill time with podcasts. Podcast hosts’ fame grows as listeners form relationships with them, and as a […]
Top 10 Reasons Why Brands Needs Podcast Advertisements?
Over the past few decades, due to the rapid expansion of digital advertising, the marketplace has grown more competitive. Although traditional marketing techniques have proven to be successful, however, now, by implementing different podcast advertisements, an increase in the brand’s visibility and better reach of potential customers could be achieved. A podcast is considered one […]
New Magna, Spotify Study Underscores The Power of Podcast Hosts
A new Magna and Spotify study indicates that podcast hosts as micro influencers have much more power than previously understood.
The Numbers Are In: Podcast Ad Revenues To Exceed $2 Billion By 2023
The latest IAB report concludes that podcast ad revenues are expected to exceed $2 billion by 2023 following a 19% increase YoY from 2019 to 2020.
Impactful Podcast Ad Spots | 4 Engaging Ossa Ad Campaign Spots
These podcast ad spots from the Ossa podcast network serve as great inspiration for creating ad spots with impact.
7 Best Practices For A Successful Podcast Ad Campaign
What are the best practices for a podcast ad campaign? Podcast advertising is brand new, so maximize your campaign with these practices.
Behind The Brand: Think And Thin with Brittany Watkins
Brittany Watkins is a speaker, trainer, author, & founder of Think and Thin/The Watkins Method Tapping For Weight loss Certification Course.